The quality of advice is only ever as good as the people behind it. We have built a team that clients trust, return to, and genuinely enjoy working with.

Main Principles (R-E-A-L)

Responsive

The right resource, at the right moment

When a challenge appears — and in planning, they always do — we respond as a team, drawing on strengths across disciplines without cutting corners.

Responsiveness is not just speed. It is reading a situation accurately and deploying the right judgment at the right time. That skill is built over years.

Enthusiastic

Going the extra mile to be helpful

We take genuine pride in the work — checking one more time before committee, digging deeper than required, sharing what we find across the team.

Through active CPD and a culture of learning, we make sure the advice we give tomorrow is better than the advice we gave yesterday.

Approachable

Easy to reach, honest to talk to

People come to us because we answer quickly and treat every question as worth our full attention. That openness is how trust begins.

Clients and colleagues turn to us for advice because they know they will be heard without judgement and helped without fuss.

Loyal

The whole always above the individual

We put the team's goals ahead of individual ones, support each other through challenges, and show up consistently for the people who rely on us.

That same loyalty extends to clients. Long relationships here are not an accident — they are the result of honest service, delivered the same way on every project.

Milestones

A practice built
over time

2005

Planning Potential Founded

2005

Planning Potential Founded

2005

Planning Potential Founded

2008

Tooley Street Office Opens

2008

Tooley Street Office Opens

2008

Tooley Street Office Opens

2009

Harrogate Office Opens

2009

Harrogate Office Opens

2009

Harrogate Office Opens

2010

Instructed on our 1,000th project

2010

Instructed on our 1,000th project

2010

Instructed on our 1,000th project

2012

Communications Potential Launched

2012

Communications Potential Launched

2012

Communications Potential Launched

2015

Bristol Office Opens

2015

Bristol Office Opens

2015

Bristol Office Opens

2016

Recognised as a top 25 planning consultancy

2016

Recognised as a top 25 planning consultancy

2016

Recognised as a top 25 planning consultancy

2018

200th pub project for Young’s

2018

200th pub project for Young’s

2018

200th pub project for Young’s

2018

Heritage Potential Launched

2018

Heritage Potential Launched

2018

Heritage Potential Launched

2019

Scarfell Pike challenge for Shelter From the Storm

2019

Scarfell Pike challenge for Shelter From the Storm

2019

Scarfell Pike challenge for Shelter From the Storm

2021

Founder Helen Cuthbert becomes RTPI Fellow

2021

Founder Helen Cuthbert becomes RTPI Fellow

2021

Founder Helen Cuthbert becomes RTPI Fellow

2022

Newcastle Office Opens

2022

Newcastle Office Opens

2022

Newcastle Office Opens

2024

We become an Employee Ownership Trust

2024

We become an Employee Ownership Trust

2024

We become an Employee Ownership Trust

2025

20 years of Planning Potential

2025

20 years of Planning Potential

2025

20 years of Planning Potential